Director of Marketing

Joel S. Roberts is the Director of Marketing at New Earth Group of Industries Corp Canada, headquartered in Mississauga, Ontario. With over 25 years of experience in marketing, sponsorship, and business development, he has built a strong career spanning the Canadian food supply chain, sports marketing, and corporate partnerships.

Before joining New Earth Group, Joel held senior leadership positions including Director of Business Development at BDC & NEG Canada and Director of Sales & Marketing at New Earth Commodity Corp (NECC) in Mississauga. Earlier in his career, he worked as Manager of Corporate Partnerships at Toronto EBMN and a Ticket Sales Representative with the Hamilton Tiger sports organization, where he developed expertise in building sponsor-audience relationships and driving sustained revenue growth.

Joel holds a Master’s degree in Business Administration (MBA) with a focus on marketing strategy and analytics. He complements his academic background with industry-recognized marketing certifications such as the Chartered Marketer (CM) designation.

Known for his strengths in strategic planning, digital marketing, data-driven insight, brand management, and team leadership, Joel bridges rural market opportunities from Bruce County and Mississauga with the broader Greater Toronto Area, advancing community-based and sustainable industry initiatives across Canada.